This weekend, I was going through my swooonantiques.etsy.com shop stats (akin to google analytics). This is something I try to do this regularly in order to get a sense of my traffic sources as well as to see what key words bring shoppers to my shop. Typically, etsy and google are my top traffic sources.
However when I looked at my stats in line graph format, there was a noticeable spike in shop traffic from a single source.... a source that I have never heard of. Usually etsy and google combined result in 50-150 views in a day. But on September 14, I had 1,163 views! "What the?!?!?!" (in a good way of course).
So I researched the source of the traffic spike. Surprisingly, the source is a sports website called Uni Watch. In my personal life, sports play a huge role. I have two kids who play competitive hockey and a husband who is a huge football fan and plays hockey himself. Naturally, I thought there must be some mistake. The must have been some huge crossing of wires/life compartments. I couldn't fathom why I was getting traffic from a sports website.
Uni Watch is a unique website, one that I would never have imagined existed. It is a website that devotes itself to the "obsessive study of athletics aesthetics". Here is what they say in their "Here's the Deal"/"About Us" section.
"Uni Watch is a media project that deconstructs the finer points of sports uniforms in obsessive and excruciating detail. It has nothing to do with fashion — it’s about documenting and maintaining the visual history of sports design, and about minutiae fetishism as its own reward. If that concept doesn’t make sense to you, no problem — Uni Watch definitely isn’t for everyone, and there have always been people who Don’t Get It™. But for those who understand the pleasures of detail obsession, programmatic classification systems, information overload, and sports history, you’ve come to the right place."
So I read through the website, particularly the posts from the day which caused my traffic spike. "EUREKA-I found it!" The author of one of the articles referenced an item I had in my shop, the only sports-related item I (currently) have listed. The reference is buried deep in the day's post in an article called the "Collectors Corner" by Brinke Guthrie. If you read far enough you will see that he took a moment to go onto etsy and found several vintage sports items including mine. In his article he referred to my item as "some old-timey sports decals".
Phew, mystery now solved; I now know the reason for the traffic spike. I am grateful for the additional traffic and exposure that I received. I must go and thank Mr. Guthrie. Additionally, I found unique and extremely interesting website that I never knew existed. I will be sure to share it with all of my sports fan family and friends.
The "old-timey sports decals" have not yet sold - now is your chance!